Butler Watch Company

  • CB Watch Logo

  • Welcome

    Butler Watch Company manufactures beautifully crafted watches from premium quality components. We combine fine Swiss watchmaking technique with global experience in aviation to produce elegantly styled and reliable products.

    All of our quartz timepieces are Swiss Made.   “Precision, Reliability, Quality”

    Design Philosophy

    Butler watches display classic aesthetics with modern functions and components to create timepieces that a professional can count on. Designed for function in the cockpit, our watch dials and hands incorporate clean display, focusing on legibility during all hours of the day and night. We use durable, quality materials to create timepieces that will last.

    Employing the essential formula of “form following function” produces styling elements that enhance the core function of displaying time. By staying true to this styling philosophy, our watches will remain pure and our product lines will be limited.

    Using subtle cues from the cockpit, we have created a simple, yet elegant, dial and hand arrangement for our products. The result is a composition familiar to pilots.

    Our Vision

    Butler Watch Company provides quality products for people concerned about value. We endeavor to create elegant watches with function and utility for daily use. Our design process is guided by a commitment to the lifestyle of the wearer. Since inception, our intention is to offer affordable luxury watches to the consumer.

    Watchmaking and Aviation share similar principles of existence. Both require attention to detail and precision engineering. Butler Watch Company recognizes and celebrates the effort of specialized professionals who are dedicated to their respective craft.

    Butler Watch

    Butler Watch Company's beginning is traced back to 2006, when a professional pilot, found inspiration to design watches while away from home and flying the schedule. Like countless other pilots, he is drawn to the beautiful wristwatches of the world as both a fan of mechanical things, and an aficionado of artistic form. Intrigue and captivation exist in the magnificent miniature machines we wear to tell time.

    Armed with purpose and a desire to create something meaningful, Butler Watch Company took shape in 2010. Partnering with Swiss Watchmakers, Butler Watch Company enjoys the high standard of excellence known throughout the world as the Swiss watchmaking tradition.


    The Butler Watch Company logo is derived by combining the elements that brought our brand to life. The timepiece sweep hand symbol embodies precision timekeeping. The aircraft shape symbolizes aviation and our history rooted in professional flying. The oval is emblematic of the globe, which inspires our reach in both watchmaking and aviation. Also, the founder's initials are depicted within our logo.

    Giving Back

    Butler Watch Company understands the importance of community involvement, including fostering the development of today's youth. We are proud to contribute a portion of proceeds to community service organizations.

    Thank you

    Thank you for visiting this website. Butler Watch Company is inspired by our customers and their feedback. Please, contact us with any comments or questions about our products.


Salute to Aviation

The founder's story may be unique, but the narrative is like many other professionals involved in various aspects of the aviation community.

Butler's youth was spent in Southern California building model airplanes with his brother and dreaming of flight.  At age 12, his family took a trip to the Smithsonian National Air and Space Museum. While walking on a street near the airport, a Boeing 727 flew just overhead on approach to landing. It was low, loud, and absolutely thrilling to experience. Just then, knowing the dream in his son's head, his Dad looked down at him and emphatically said,    "Do it, Son!"  

Traveling around the world, one finds people everywhere who exhibit devotion and dedication to their respective careers with youthful enthusiasm. There is comradery among aviation personnel and a passion that drives them to do their job well. Butler Watch Company salutes these people and we are proud to associate our product with the romance and wonder of aviaton. — People make it possible.    Read more